The CMAC Difference

What, besides its intriguing name, distinguishes CMAC from other marketing consultants, and the myriad advertising agencies, PR firms, and other related marketing services providers out there? Simply stated, a great deal.

 

There is a tendency among some marketing advisors to overemphasize the sizzle and flash of creative concepts with clients, and downplay the critical importance of on-target strategy, flawless execution, and the achievement of core business and marketing objectives. There is no question that creativity and solid implementation are well-known hallmarks of any reputable firm, and are necessary components to orchestrating successful campaigns. However, some clients often become seduced by the power of the creative itself, leaving behind many marketing essentials that are never fully considered, or are simply lost in the shuffle. And in the end, this backwards approach almost never works.

Not at CMAC. We always start with the marketing basics and the client’s desired objectives to ensure all communications strategies, creative elements, key messages, program recommendations, activity timelines, and financial resources are completely aligned with and relevant to the company’s current priorities, market position, and industry environment. In support of this approach, CMAC has designed a new client/agency paradigm in which open, honest, and collaborative dialogue serves as the foundation for each and every engagement, and as the primary conduit through which successful strategies and campaigns are created and deployed. Finally, as this process unfolds, we become positive agents of change through our development of meaningful, measurable programs that directly impact financial and operational performance, and create competitive advantage.

And you can see the CMAC difference every step of the way: 

·        Accountability:  In this business, accountability is a big deal, so we take it seriously. We believe in always being open and straightforward with clients, and taking responsibility for successes…and misses when they do occur.

·        Affordable:  In comparison to other agencies and consultancies, CMAC’s services are variable, and affordably priced and structured, to provide maximum flexibility to SMB clients.

·        Approach:  Our approach is different…very different…which is how and why we are able to do what we do.

·        Experience:  CMAC possesses deep marketing and communications experience in a wide range of industries, along with the requisite expertise and capabilities to consistently deliver outstanding results.

·        Innovation:  As mentioned above, creativity and innovation are critical components of any marketing and communications initiative. At CMAC, we constantly come up with creative, innovative, and breakthrough vehicles that move the needle in the right direction.

·        Passion:  We absolutely love what we do, and we are unbelievably passionate about all things related to marketing and communications. And we love helping clients be successful, regardless of the situation.

·       Results:  CMAC’s strategies and programs deliver exceptional value and real, tangible, measurable results for SMBs. Period.