One of the greatest marketing challenges for small businesses, especially when it comes to orchestrating social media campaigns, is determining precisely where to begin. Do I start with Facebook or Twitter? Or maybe YouTube? Some combination of ...
Editor's Note: The following is a guest Marketing Mulligans post written by Keredy Andrews, a senior account manager of Punch Communications, a United Kingdom-based public relations (PR), search, and social media agency which works with local an...
So last night, we had the privilege of attending the Camarillo Chamber of Commerce annual holiday open house, always a fun and entertaining event with tons of great colleagues, good cheer, and gourmet food and beverage.
And while there, my friend Pat Kru...
So you've probably heard plenty from naysayers, cynics, skeptics, and even CEOs, CFOs, and CMOs that social media is a HUGE waste of time. It doesn't generate the same return on investment (ROI) as other marketing vehicles; it adversely impacts employee p...
In the marketing profession, we see a ton of innovative, clever, and creative ideas (after all, that's at we're paid TO DO, right?) every day. Now, admittedly, some are much better than others. Hey, just because we said they're innovative or creative does...