Services Portfolio

As a full-service consultancy, CMAC offers the following planning and programming services to clients:
 

Marketing and Communications Strategy

·   Marketing Strategy Development and Planning.

·   Campaign Creative and Planning.

·   Corporate and Product/Solution/Service Positioning.

·   Corporate and Product/Solution/Service Message Platform Development.

·   Corporate and Product/Solution/Service Launches.

 

Integrated Marketing Communications

·   Branding Strategies and Programs.

·   Corporate/Product Brand Identity Concepts and Design.

·   Sales/Marketing Collateral Design and Development.

·   Event Marketing and Logistics Management.

·   Direct Marketing Strategies.

·   E-Mail and Viral Marketing Programs.

·   Grassroots Marketing Initiatives.

·   Buzz/Word-of-Mouth Marketing Campaigns.

·   Lead Generation Campaigns.

·   Interactive Marketing Strategies and Content Development.

·   Market Research.

·   Competitive Intelligence Research, Analysis, and Monitoring.

 

Media and Analyst Relations

·   Ongoing Relationship Building with Important Media and Analyst Influencers.

·   Proactive Media and Analyst Outreach.

·   Media and Analyst Tours.

·   Editorial Calendar Research, Monitoring, and Development.

·   Media and Analyst Coverage Measurement, Analysis, and Reporting.

·   Trade Show and Industry Conference Support.

 

Corporate Communications

·   Corporate Announcement Support.

·   Investor Relations Programs.

·   Crisis Communications and Reputation Management Strategies.

·   Employee Communications Initiatives.

·   Community Relations Outreach.

·   Corporate Social Responsibility (CSR) Campaigns.

·   Government Relations and Public Affairs Management.

·   Mergers and Acquisitions (M&A) Communications.

·   Initial Public Offering (IPO) Communications Strategies and Execution.

·   Awards Programs.

·   Online Press Room Design and Enhancements.

 

Executive Communications and Thought Leadership

·   Image Consulting.

·   Media and Presentation Training.

·   Executive Schedule Management.

·   Speech Writing, Presentation, and Talking Points Development.

·   Speaking Engagement Research and Placement.

·   Panel Discussion Creation and Implementation.

·   Bylined Article, Op-Ed Piece, and White Paper Development.

·   Executive Profile and Q&A Pitching and Placement.

 

Social Media Strategies and Communications

·   Social Networking Strategies and Programs.

·   Blog Analysis, Monitoring, Outreach, and Interaction.

·   RSS Feed Strategies and Execution.

·   Wiki Development.

·   Podcast Creation and Distribution.

·   Social Networking Profile Creation and Set-Up.